If you know what the two above acronyms mean, than you’re already ahead of the curve. CRM or Customer Relationship Management is generally what we refer to when we talk about products that house all of our leads, accounts and opportunities. Most of us use some form of this on a daily/weekly basis.

ETL is something different and far more technical. Extract Transform Load, refers to a process by where we’ll extract data from your existing CRM, clean it and ensure it conforms to the new CRM standard and then load it back in. It’s not a simple process and requires hours of work to get it right.

It’s a process that we’ve done many times, and it would be safe to say that we consider ourselves experts in the field.

If you’re in the market to change CRM’s or you need your existing CRM cleaned up, we’ll likely be able to help.